10 Blog SEO Strategies to 1 MILLION VISITS (SEO for Bloggers)
10 Blog SEO Strategies to 1 MILLION VISITS (SEO for Bloggers)
Nail
your keyword research
Focus
on user intent (not search engines)
Take
your time writing blog SEO-friendly headlines
Use
the right heading tags
Optimize
your page URL
Be
strategic with your links
Craft
an enticing meta description
Optimize
your images
Ensure
mobile friendliness and reduce page loading times
Promote
your content
10 Blog SEO Strategies to Get 1 MILLION Readers
Each Month (SEO for Bloggers) in 2023
Let`s get started with what you should be doing before, during and after you create a post.
1. Nail your keyword research
GET
KEYWORD IDEAS
The
most fundamental element of all SEO strategies starts with learning how to do
keyword research—and finding great keyword opportunities to rank for. New
blogs also have lower domain authority (when you first make a website) and thus
don`t carry the same weight as older, more reputable websites. As a result,
ranking for more competitive keywords can be challenging, and your efforts in
promoting your blog will take more time to pay off. If you are new to
blogging, the best types of keywords to rank for are:
low
difficulty
Large
capacity
high
CTR
The
goal is to find 3-5 key keywords (1-3 word phrases) and 1-2 long tail keywords
(the whole phrase people are looking for). Long-tail keywords have less traffic
and competition but equal value. You want to pick a term in the same niche.
This is something Google emphasized as important in a recent update to useful
content. So how do you find elusive, high-value long-tail keywords? If you`re
looking to really level-up your keyword game and opt for a robust, paid tool,
check out Ahrefs and SEMrush to take your SEO game out of this world. These are
two ultra-popular SEO analysis tools, and you`ll be in good hands with either
one. The most significant difference between the two is while both are
excellent keyword researchers, Ahrefs has the edge if you`re looking to analyze
what backlinks your competitors have. This will come in come in handy when
finding where your competitors are getting mentioned, so you can do the
same!
Gone
are the days when mentioning your keyword as many times as humanly possible is
what got you ranked. Google's algorithms have gotten smarter, and today it's
important to consider quality content and user intent (what people
find when they type a word or phrase into a search engine). Luckily, when
people are looking for something, they don't need Spock's ability to connect
their thoughts to figure out what they're actually looking for.
How
long is your competitor's post? Blog posts must be at least the same
length. What resources can I add? Think videos, useful websites,
downloadable templates (like my blog post templates). Which concept could you
better explain or expand on? If you are a reader, which post will
be more helpful to you? Writing a 10,000 word blog post just because you
think you have to do it won't improve your SEO. Blog SEO Strategies
for Bloggers to Get More Search Traffic in 2023 Snippet
Blog
SEO Example of Featured Snippet Ranking in Search Results
You`ll
notice that while featured snippets answer the user`s question right away, more
often than not, it`s too small to provide a complete answer directly within the
box. So, people click on your link to get the full story, and your
article can get a major boost from this placement—making it a major blog SEO
win.
3.
Invest some time in crafting SEO-friendly blog titles.
You
can write some of the best blog posts the internet boasts, but if your
audience can't click on your blog title and read your article, it doesn't
exist. And people should click on your post because the more people read,
share, and like it, the more people will see what they're looking for on
Google when they search for your keywords. Google rewards high CTR with
higher search ranking. Need an eye-catching blog title idea? Get Title
Ideas
The
first thing to do when learning how to write a headline is to tell your readers
how they can benefit from your blog post. And we must keep that promise.
But if the headline makes exaggerated claims and doesn't match the content,
it's clickbait. Avoid at all costs. If you don't keep your promise to
your readers, your readers' trust will be destroyed and you will hurt
rather than help. Clickbait titles also increase your bounce rate, lowering
your site's ranking. The second step is to make your headline irresistible. The
best headlines blend a tried and tested formula with a balance of common,
unique, emotional and powerful words.
4. Use the
right heading tags
Heading
tags (H-tags) are formatting options you can apply to the content of your
post. Rather than changing font sizes to emphasize headings, you should
select your heading sizes from the menu. Here's how to select header formats
(also known as header tags) in both the WordPress content editor and
Google Docs.
Blog
SEO Strategies and Tips How to Choose a Heading Format in WordPress
A
proper title is very important for SEO. Google crawls them to discover
the main points of your content, which is absolutely essential for proper
on-page SEO in particular. Here's how to use them correctly for
search engine optimization, in order of importance.
Heading
1: Can only be used once and is usually reserved for headings. Specify your
primary keywords here.
Heading 2: The main idea of the post. They are also important for SEO and are a great place to cover keywords and long tails alike. Look at mine and you'll know I did. Heading 3: A subtopic or small idea that belongs to H2. This article introduces 10 SEO tips for bloggers. You can also add keywords here. Headings 4-6: Used to format and style the page. Lowest SEO value. “Want to improve the SEO of your blog? You should include your target keyword in the first 100 words of your blog post."
5.
Page URL Optimization
The
URL of your blog post is crawled by search engines and is an important
way to learn about the content of your article. This is a valuable
opportunity to include your target keywords. In the process of writing the
article, I made sure to include the main keywords in the URL slug to better
optimize the article for blog SEO. You need enough words for the
reader to understand what the link is about. Some other blog SEO tips for choosing
smart URLs are to use only lowercase letters and keep slugs under 50-60
characters to avoid duplicate content. Shorter URLs are better.
6. Use
your links strategically.
This
means that search engine website crawlers skim through the text and look for
keywords. But did you know that we pay special attention to related keywords?
To them, linked keywords have more weight than non-linked words and
phrases.
7.
Write an engaging meta description
The
meta description is the text displayed after the title in search results.
Google
highlights words in the meta description that match what the user is
looking for. This helps readers connect what they are looking for with what is
on your site. Click "Edit Fragments" in the Yoast section of the WP
Content Editor and you will see options. The benefits for readers are clear.
Readers know why they should click on you and not on the link below. Include 1
or 2 keywords: This is to make the keywords match the user's search query, in
bold, and to clarify the content of the article. Remember that keywords should
still be used naturally.
8.
Optimize your images
Many
people forget that optimizing your images also gives you another big blog SEO
boost. Because search engines can`t “see” a picture the way you and I do,
they look at the image file`s description—both the title and image alt text—to
understand and categorize your images. This is especially important for
primary images, as they are often pinned, shared, and indexed in image
search results. For example, you could name an image
"before-after-blog-seo.jpg" when "blog SEO" is your target
keyword, and the image could be a graph showing your blog traffic before and
after optimization.
9. Ensure
mobile friendliness and reduce page loading times
Have
you ever been in a rush while grocery shopping and felt relief when there was
an empty checkout lane…
And
then remember how fast your joy was cut short when you realized you picked the
one with the only cashier-in-training? People won`t stick around if you keep
making them stare at blank pages, and the major search engines don`t like it
either. Changing to one of the best hosting plans to speed up your site
The
simple fact though, is that it does cost some money to blog, and you`ll likely
have some of your own budget constraints. Depending upon your situation, you
may need to choose from only the cheapest hosting plans, budget-conscious
shared hosting options or even free hosting plans that come with some
restrictions on the speed front. If so, then that`s ok.
10.
Promote your content
If
you are new to blogging, you may still feel connected to your blog
content. You just want to write, write, write... write more. But if
your blogging goal is to drive traffic and increase your domain
authority…
You
should spend 20% of your time writing and the other 80% promoting your
content. As a blogger, promoting your content will make or break
you. Spend 20% of your time writing and 80% of your time promoting. Share new
content on social media: People don't check your site every day for updated
content. Make everyone's life easier by sharing your post and promoting it on
social media. You never know, you might luck out and go viral. Continuing
to promote older posts: You don`t have to reinvent the wheel every time. Take
what you have, update it, improve it and re-share it with a few different
titles to see what gets more social media attention.
Work
on some of the other elements of your blog SEO strategy when you have the
time—and be sure your SEO work always ladders up to your overall blogging
strategy.
ASHISH PRAKASH, BLOGGER
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