Blogging VS YouTube: Which One is More Profitable? YouTube or blog: what will be more profitable in 2023?

Blogging VS YouTube: Which One is More Profitable?

YouTube or blog: what will be more profitable in 2023? 

 Not sure whether to start a blog or a vlog?

 Thankfully, both options have been generating revenue for creators over the past year  and continue to thrive.

 But which option is better? 

 According to REPORT, the number of YouTube channels increased by 36% in 2022, which is over 51 million channels. But how many of these channels get enough views to generate a steady income?

 In terms of blogging, the number of bloggers in the US has grown by 500,000 in the last year alone, and WordPress reports 77 million new blog comments each month. But does all this engagement lead to revenue? 

Blogging VS YouTube: Which One is More Profitable?

YouTube or blog: what will be more profitable in 2023? 

Should I start a blog or YouTube channel in 2023? 

 real answer 

 In the short term, YouTube could be a more lucrative option in 2023. However, your blog has the potential to grow over time.

  Here are some statistics. 

 According to REPORT, the average YouTuber earns $60,000 a  year, while the average blogger earns $45,000 a year.  Starting a YouTube channel only takes  a few minutes, but creating a blog takes much longer. Shooting and uploading a short video can take a few minutes, but blogging can take an average  of several hours.  HubSpot found that a majority of consumers (54%) prefer watching videos over newsletters, social media images and blog posts. 

 Blogs often take time to steadily make money while growing their content library  and permanent subscriber list. 

 Bloggers make money by adding affiliate links, ads, sponsorships, and selling their  products or services. 

 You can add these items right to your blog, but  you may not earn much money until you have the right amount of followers. 

 With the YouTube platform, you can potentially start earning money faster with your YouTube channel as it has a built-in audience. 

 However, YouTube has requirements that must be met before you can monetize your ads (see below for details). If you can take advantage of the current YouTube trends in 2023, you will gain subscribers faster and earn money faster. 

  YouTube may be a more lucrative platform, but the true answer to blogging or vlogging has more to do with your personal strengths, interests, and talents.  

Blogging VS YouTube: Which One is More Profitable?

YouTube or blog: what will be more profitable in 2023? 

5 Reasons to Start a Blog Instead of a YouTube Channel 

 Have you always wanted to be a blogger? 

 Here are 5 reasons to start a blog instead of a YouTube channel in 2023. 

 Do you like to write and do you have time to do it? 

 Even if you are an avid writer, be prepared. Blogging takes time. 

 In fact, experts recommend writing blog posts of 1760-2400 words each. You need to research the topics you want to discuss and make sure the writing is top-notch.  

If you don't have the time to write or you're not a strong writer, you're unlikely to stand out from other bloggers. 

 However, if you love writing and can do it quickly, this is a great platform for success. Do you think you can beat the competition? 

 Think about why people read your blog. 

 Why People Read Blog Post Surveys 

 You don't like being on camera 

Blogging VS YouTube: Which One is More Profitable?

YouTube or blog: what will be more profitable in 2023? 

 The truth about YouTube: 

You have to love your camera to  succeed on this platform. 

 If you don't like taking selfies and don't like  your  recorded voice, blogging may be  more natural. Yes, there are many YouTube creators who create animated avatars and use computer voices to solve this problem. 

 However, showing a real face or using a real voice ensures a more immersive experience for  viewers. If you're not ready to do this, you can continue blogging.  Website SEO is important to you 

 If you are looking to improve SEO for your own website,  a blog will be your best tool. A popular YouTube channel only boosts YouTube's SEO. 

 When you blog, you own the platform. Remember, 72% of internet marketers describe content creation as the most effective SEO tactic. Take advantage of this by creating a blog in your niche. 

 There is not much money to invest up front. 

 Starting a blog doesn't have to be expensive. You will have to pay a little for web hosting and a domain name, but  you can write your own copy without spending a penny. 

Many free blog templates offer a polished quality that will give your blog a professional look at no extra cost. 

Vloggers, on the other hand, need to invest in high-quality recording equipment and cameras to keep their content at the same level of professionalism.  

 You Are an Expert in Finance, Travel, or Home Decor (To Name a Few) 

 To succeed as a content creator, your subject matter expertise must match the audience interests on your chosen platform.

 Blogging trends are always evolving, but some niches are more popular than ever for 2023.

  Some popular blog niches in 2023 include the following: 

 Travel 

 Personal finance 

 Home improvement 

 Health, fitness, and wellness 

 Blogging and online marketing 

Blogging VS YouTube: Which One is More Profitable?

YouTube or blog: what will be more profitable in 2023? 

 5 Reasons to Start a YouTube Channel vs. a Blog 

 Got a great idea for a YouTube channel?

 Here are five reasons you should start a vlog instead of a blog in 2023: 

 You Want to Get Started Quickly 

 Creating a YouTube channel requires only a few steps, and your videos can be live in an instant. Shooting and editing a short video can take a lot less time than writing a blog post. 

Also, while creating a blog takes much longer, YouTube videos can quickly go viral. 

 Bloggers  report significant earnings within a year of launch. However, you are more likely to get a faster ROI from YouTube than  blogging. It helps you create the perfect product to stand out from the competition.

 Want to get started quickly? 

 You can create a YouTube channel in just a few steps and start publishing your videos  in no time. 

 Shooting and editing a short video can take a lot less time than writing a blog post. Also, while creating a blog takes much longer, YouTube videos can quickly go viral. 

 Bloggers don't report significant returns until a year after launch. However, you are more likely to get a faster ROI from YouTube than  blogging. Do you enjoy spending time recording and editing videos? 

 If you are new to video recording and editing, the learning curve can be steep at first. To post the perfect professional vlog, you need to edit your content. If you have experience or training in video editing and recording, this can become second nature. 

 If not, don't worry. It doesn't take long to learn the basics. All skill levels can help  create the perfect product to stand out from the competition. do you love camera 

 Some people are just made to be the center of attention. Maybe you love acting or have always dreamed of being on the big screen. Vlogs can help make these dreams come true. 

You'll have a much better chance of success if you create content that exposes the real voices or faces that viewers prefer on your blog. Are you a video game expert, do you like cooking or do you like comedy? 

  YouTube has channels for every topic known to man, but some topics are more popular than others. Would you like to go to the blog? next 

 If you're planning to take your content creation business to the next level and want to switch between video and blogging, video is a good place to start. 

Blogging VS YouTube: Which One is More Profitable?

YouTube or blog: what will be more profitable in 2023? 

 Blogging vs. YouTube: Which One Is More Profitable in the Long Run?

  YouTube channels can earn you more  in the short term. Remember, however, that while a blog will increase your site's SEO and a YouTube channel will increase your subscribers, it will only help SEO on YouTube.

 If your business model relies on SEO,  a blog may be a better solution for you in the long run. How to decide which one to start with 

 There is no universal answer to this question. As we said above, your ability to succeed as a blogger or  vlogger depends on many factors, including your comfort in front of the camera, experience using video editing software, and your writing skills, not to mention your field of study. expertise.

Frequently Asked Questions 

 Here are a few things to consider when comparing YouTube to blogging. 

 1. Which one has lower competition in your niche?

 Our niche, SEO, has a lot of good videos, but  not  many articles about specific long-tail keywords. So we  decided to focus more on articles for our content marketing strategy.

 To figure out what has lesser competition in your niche, we recommend doing some basic keyword research to determine which keywords  you can build your content on. 

2. Was the topic helpful in the video?

 Some niches are better served with video because they have a visual advantage. In other cases, the text may be the same or better at displaying a particular message.

 3. Which platform is best for your monetization strategy? 

One of the reasons we love blogging is that we can go back and change the text if needed. 

For example, you may find yourself in a situation where you realize that some content offers a great opportunity to promote an affiliate offer you just discovered.  

If this content is in the form of an article, you can go back and add some links to the text.

 On the other hand, if this content is in the form of a video, it will be much more difficult or impossible to go back and change the video to mention the new affiliate offer.  

Another monetization benefit of blogging on your own website  is that you can choose which ad networks  to monetize from your traffic. YouTube requires the use of Google AdSense. 

 4.  Pros and cons of creating content on different platforms 

 minus 

 When hosting your content on a platform like YouTube, you don't have full control over the platform and how it distributes your video. It can also be risky to have all  your followers as subscribers to channels that are not controlled assets such as email. 

Think of what Facebook did to organic reach in 2015 and what's new  in 2018. Prior to the 2015 changes, simply posting on a Facebook Page could organically reach a large audience.

 After updating the  algorithm in 2015, reaching your own audience without paying for advertising has become much more difficult. 

 agree 

 It's great to own the assets you post on, but here are some of the benefits of posting content on websites  you don't own: 

 In most cases, search engine rankings will be easier because of higher domain authority. Platforms with high authority are more trusted by people than  lesser known platforms. These are the two  main reasons  we currently blog on Medium. 

 5. Do you have website management experience? 

Keyword research and on-page SEO are great to know for both blogs and YouTube, but website management still requires some technical knowledge. If you are not familiar with technical SEO,  it may be easier to publish most of your content to platforms like Medium and YouTube.

  6. Do you want to outsource or hire people? 

You can outsource YouTube videos, but it's usually easier and cheaper to outsource article writing. You can hire writers and editors for relatively cheap on freelance sites like Legit.

 On the other hand, speaking to  your own audience via video recording is usually more representative. This can be especially useful if you want to build your personal brand. 

 7. Equipment and installation 

 You don't need professional video equipment to create content for YouTube, but it can help. Editing and post-production also require  basic knowledge that is not normally required for articles.  

8. Which one is more natural for you? 

 It's possible to improve what you're not  good at, but it's easier to do what you're already good at. Blog if you consider yourself a good writer. 

 On the other hand, if you like being in front of a camera, YouTube might be your best bet. I recommend starting with blogs and YouTube to see which ones feel more natural and which ones produce more results. 

Make sure you've written at least 10 articles and 10 videos, so you can better judge which ones are best for you.

Blogging VS YouTube: Which One is More Profitable?

YouTube or blog: what will be more profitable in 2023? 

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ASHISH PRAKASH,

WRITER, BLOGGER