Skip to main content

7-Best-SEO-Strategies-for-Ecommerce-Website

 7-Best-SEO-Strategies-for-Ecommerce-Website 

7-Best-SEO-Strategies-for-Ecommerce-Website

 There are around 20 million e-commerce sites that exist over the internet and in the next 15-20 years, it is expected that more than 90% of all purchases will take place via these online platforms. Most probably you`ve got an idea from this regarding how the startups like Amazon, Flipkart, etc. turned into the giant players of the market in a shorter span.  

7-Best-SEO-Strategies-for-Ecommerce-Website 

 However, the process of Search Engine Optimization is crucial for all kinds of website but it has a more immense effect on eCommerce sites. This is because when it comes to online shopping, people often search for the required product on the search engine rather than searching for any particular e-commerce platform.

 1. Find Relevant & Optimized Keywords 

 Keywords are the leading player when it comes to eCommerce SEO, so you need to be very watchful and attentive while looking out for the keywords for your e-commerce platform. You should use those keywords that are highly relevant to your products. Before using a keyword for a product or category page, you must identify its search volume, cost-per-click, the user intent for using that particular keyword, or other factors. You can also analyze your competitors' websites to get keyword ideas. 

 keyword 

 Shem Rush 

 suble 

 Wonder Search 

 In addition to mentioning  keywords in product titles, descriptions, and other areas in Keywords, etc., you can also use Latent Semantic Indexing (LSI) keywords on your web pages. And yes, don't try to overload or fill your web page  with these keywords. 

 2. Create a simple site architecture 

 The architecture of an e-commerce site has to do with the site navigation process  and how the website is organized into category or product web pages. It should be simple and accessible to both users and search engines. There are key rules to always keep in mind when working on  site architecture. It is stated that each product page should only take  three (or less) clicks from the main page. 

 7-Best-SEO-Strategies-for-Ecommerce-Website 

7-Best-SEO-Strategies-for-Ecommerce-Website

 3. Focus on the SEO of your page 

 On-page SEO has always been a major factor for any website to rank on  search engine results pages. When we talk about On-Page SEO in terms of an eCommerce site, it majorly concerns with the process of optimizing the product and category pages to rank higher for the particular keywords and get relevant traffic and conversion rates. 

However, the techniques for On-Page SEO of an eCommerce site are somehow similar to any other website but there are some additional approaches as well that you must keep into consideration. Some of the major On-page SEO techniques for an eCommerce site are listed below:  

 Use optimized meta titles and descriptions.  Use short and keyword-rich URLs. 

 Mention Product descriptions and include main & LSI keyword.  Add Schema Markup. Create internal links and more. In the meantime, use authentic, up-to-date, high-quality images or other infographics to get better results. Also, when doing on-page SEO for commercial sites, think not only  about  search engine rankings, but also user experience, and think that a good user experience will keep your audience  on your website.

 4. Write a unique description for each product 

 This is the most overlooked aspect when it comes to ecommerce SEO. And since there can be many products in similar categories on an e-commerce platform that can be justified somehow, it becomes quite difficult to write a unique description for each product. However, these same descriptions lead to duplicate content  issues that affect site rankings and consequently lower traffic and conversion rates.

 Write product descriptions of nearly 1000 words or more. Use your main keyword 3-5 times in your description. Scatter the LSI keywords appropriately (do not fill in irrelevant keywords). Add modifiers like buy now, discount, and  keywords like 50% off, free shipping, and more. Highlight product features and important details.

 5. Improve site loading speed 

 Let's say you turn on your smartphone or laptop and go shopping on the Internet. You are looking for a watch for yourself, so enter relevant keywords into your search engine. When you open your first ecommerce site on SERP, it will take plenty of time to load and navigate. What would you like?

 Certainly, you will close this site and go to another site. And this is the turning point. Large image sizes are an important reason why e-commerce sites load slowly. Ecommerce platforms mostly rely on product images, but anyway, it's not a good idea to compromise on image quality and standards. This allows you to optimize  images and reduce  file size without compromising image quality.

 7-Best-SEO-Strategies-for-Ecommerce-Website 

7-Best-SEO-Strategies-for-Ecommerce-Website

6. Build high-quality backlinks 

 Backlinks have always been considered  the most reliable and valuable SEO method for websites. And when it comes to SEO for ecommerce, it becomes even more important because your platform  can generate huge traffic on your site if it is recommended to your audience by some bona fide resource. 

When building backlinks, you need to remember that  third-party resources must be genuine and links must be relevant to your niche, as spam or irrelevant links can penalize your site.

 The best way to get quality backlinks is search engine preferred guest blogging. You can simply post the blogs related to your niche meanwhile you must ensure that apart from link building the posted content should be beneficial for the users. 

 7. Maintain Site Security 

 As an e-commerce platform deals with millions of user`s data and also, a large number of transactions take place on the platform every day so it becomes most important to maintain the security of the website. 

Moreover, considering the rapidly increasing cases of cyberattacks on e-commerce platforms such as leaking of financial credentials, account hacking, etc., users also become more cautious and prefer a more secure website. And yes, the search engine also takes the security level of your site into the consideration for ranking it on SERPs.  

These are some major SEO strategies for an e-commerce site that can help you to rank higher in the SERPs which further can get you more traffic and better conversion rates. So, don`t miss out on any chance and optimize your online platform to dominate the eCommerce market!! 

 FREQUENTLY ASKED QUESTIONS

 What is the best ecommerce website structure for SEO?  How to SEO an eCommerce Site Structure 

 An ecommerce website should have a hierarchical structure. Your home page is at the top of the hierarchy and below you can have 2 or 3 levels before you reach the bottom of the hierarchy – your product pages. 

Which domain is best for ecommerce?

 Especially for e-commerce and retail.

 The store  has become a favorite among brands looking to open online stores. Ideal for any business that is in the "selling" business. 

What is the difference between SEO and Ecommerce SEO?

 SEO for Ecommerce and Non-Ecommerce:

 The Difference Between Strategies 

 Ecommerce  SEO focuses on optimizing your online store to increase  visibility and increase sales, whereas non-ecommerce SEO focuses on improving your website's visibility and ranking  to attract more visitors and increase brand awareness. 

top reads of this blog are as follows:

How to Start A Blog In India that Makes $10,000 a Month ( around 8 Lakh rupees): 8 Easy Steps

HOW TO MAKE MONEY ONLINE, SIMPLE WAYS TO MAKE MONEY ONLINE

HOW TO INCREASE ORGANIC TRAFFIC TO YOUR BLOG?

BEST Digital Marketing Interview Questions SEO & CONTENT MARKETING 2023

Top 5 SEO Keyword Research Tools For BLOGGERS/DIGITAL MARKETERS

ASHISH PRAKASH, BLOGGER


Comments

Popular posts from this blog

WHY STUDENTS CHOOSE B.TECH AFTER 12....?

  Why Pick B.Tech? 6 Motivations why students  Sign up for a B.Tech Program Lone wolf's in Innovation (BTech) is a four-year undergrad program that is sought after by a large number of science stream understudies consistently. The UG level degree offers specializations in different disciplines like mechanical, common, gadgets, programming, and so on. On normal around 1.5 million understudies graduate as architects with BTech degrees in the country. Such countless understudies graduating in the BTech courses is making vulnerability in the personalities of hopeful understudies about picking this standard vocation. The solution to the inquiry Why pick BTech? - lies in the measurements that despite the fact that 1.5 million understudies graduate as designers, there is a necessity of around 4 million specialists in India. 6 Motivations to Sign up  for a B.Tech Program Essential in the country There is a need and interest for designing alumni in the country. India is an emergin...

HOW TO MAKE YOUR WEBSITE MORE SEARCHABLE ON GOOGLE?

  1. Grasp The Job Of Google It's useful to initially think about this test according to research's viewpoint. They expect to be the best web search tool, and that implies they need to convey the most supportive outcomes. Google decides how supportive their outcomes are by how long you stay on a given site, the amount of a blog entry you read, or whether you navigate to other substance on a specific website. They additionally consider site believability pointers, similar to the absolute traffic to your site, the number of different sites that connect to your site, and whether your site is associated with dynamic virtual entertainment profiles. These elements give Google a brief look into how real and supportive your site is. Their calculation for figuring out which query items to return for a given catchphrase search is continually being refreshed to improve their web index. Nobody knows precisely the way in which it works, and Website optimization specialists are continually a...

7 BEST ARTICLE RE-WRITER TOOLS FOR BLOGGERS

7 BEST ARTICLE RE-WRITER TOOLS FOR BLOGGERS 1.    TextCortex   TextCortex browser extension provides an AI solution to help you improve and edit content on more than 2000 platforms such as Notion, Google Docs, Facebook, LinkedIn, Slack, Hemingway, etc. It uses machine learning to understand the context of your text and structure your thoughts more effectively. TextCortex trains its modules by integrating a large database of high-quality sentences with advanced algorithms. As a result, its AI writers produce content based on high-quality use cases created by humans.   The TextCortex Rewrite plugin can help you: • Rewrite sentences and paragraphs as a group to improve context. • Expand your text by one sentence to get more information. • Turn bullet points into compelling emails. • Write a blog post 7 times faster in any text box on the web. How to use it? To use the TextCortex Rewriter plugin, highlight just the sentence you want to change or t...